Quantum is not a direct to consumer sales company. Our primary customers are, and will continue to be, our dealers and retailers. Therefore, all NEW model-year products will be available to our retail and dealer network first. Quantum believes that consumer satisfaction and loyalty is best developed by supporting our retail partners, and by providing you with superior customer service to promote Quantum's brand image. The items available for sale through quantumfishing.com are a limited selection of our high-end, current year products, as well as some rods that may be hard to find at your local retailer.